3 1/2 ounce powder-coated bullet shaped head with durable hair and mylar bling.  The secret is out.  The Pink and Bling Big Heavy is a Giant Bluefin magnet.  If you've ever wanted to catch a 500lb Giant Bluefin put out the Pink and Bling Big Heavy down on a #24 planer and troll over your favorite Bluefin Tuna holes real slow.  Then watch line leave your reel real fast.